front cover of The Mass Production of Memory
The Mass Production of Memory
Travel and Personal Archiving in the Age of the Kodak
Tammy S. Gordon
University of Massachusetts Press, 2020
In 1888, the Eastman Dry Plate and Film Company offered the first portable camera that allowed users to conveniently take photos, using leisure travel as a primary marketing feature to promote it. The combination of portability, ease of use, and mass advertising fed into a national trend of popular photography that drew on Americans' increasing mobility and leisure time. The Kodak Company and the first generation of tourist photographers established new standards for personal archiving that amplified the individual's role in authoring the national narrative. But not everyone had equal access to travel and tourism, and many members of the African American, Native American, and gay and lesbian communities used the camera to counter the racism, homophobia, and classism that shaped public spaces.

In this groundbreaking history, Tammy S. Gordon tells the story of the camera's emerging centrality in leisure travel across the late nineteenth and early twentieth centuries and its role in "the mass production of memory," a process in which users crafted a visual archive attesting to their experiences, values, and circumstances, setting the stage for the customizable visual culture of the digital age.
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front cover of The Spirit of 1976
The Spirit of 1976
Commerce, Community, and the Politics of Commemoration
Tammy S. Gordon
University of Massachusetts Press, 2013
The most important national commemoration of the twentieth century, the 1976 bicentennial celebration gave rise to a broad-ranging debate over how the American Revolution should be remembered and represented. Federal planners seeking an uncritical glorification of the nation's founding came up against an array of constituencies with other interests and objectives. Inspired by the "new social history" that looked at the past "from the bottom up," Americans who had previously been disenfranchised by traditional national narratives—African Americans, women, American Indians, workers, young people—demanded a voice and representation in the planning. Local communities, similarly suspicious of federal direction, sought control over their own bicentennial events. Corporate representatives promoted an approach that championed the convergence of patriotism and private enterprise, while commercial interests applied the marketing techniques of an expanding consumerism to hawk every imaginable kind of patriotic souvenir to all of these groups.

The end result of these competing efforts, Tammy S. Gordon shows, was a national celebration that reflected some common themes, including a mistrust of federal power, an embrace of decentralized authority, and a new cultural emphasis on the importance of the self. The American Revolution Bicentennial can thus be seen as both a product of the social and political changes of the 1960s and a harbinger of things to come. After 1976, the postwar myth of a consensus view of American history came to an end, ensuring that future national commemorations would continue to be contested.
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